Fresh Food People

"We're Fresh Food People Because You Are"

Have any of you guys seen/heard of this quote?
It's Woolworth's latest ad campaign.

I find this as a kind of interesting ad.
This type of ad doesn't blatantly make its customers think its own products are such good. What this ad does, is it invokes the feeling that the consumer/customer is good itself, and thus, the store aligns itself to the customer.

Generally, Ads themselves make the customer's align to the store's way of thinking. But this doesn't.
It also plays an important part in australia's growing obesity epidemic. Like most western countries, the average person is getting fatter and fatter.

So what does wooly does? Uses this dilemma, plus its current catch phrase, to create an ad that goes with the time. A lot of parents worry about the weight of their children as well as all the GM Foods. Woolies also promotes the 'healty benefits' of a good life style, eating the right foods, fresh, unprocessed, and hey, who does that? We do, your friendly woolworthes supermarket chain.

I reckon its a nice play on them for the common populace, but this won't affect me, i prefere buying my vegies from asian super markets xD

But best of luck for them. Its a competitive world out there.

But have you seen any ads that perk your interests not because of their product, but how they're selling it?


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P.S.
my good news from my previous post has shattered.

Day 11: HK

Warning. Pic Spam Post

Today, i went to a new place.
Got off at Admiralty Station.

This station is across the river, onto Hong Kong Island


My original intention there was to go to the Teaware House Musuem.
However, i forgot to check when it was open, and today it was closed -_-
Nearby also was the Visual Art Musuem. That was ALSO closed 6_6
However, in that area was the Hong Kong Park, which consisted of Tai Chi Garden, Avairy, Consevatorium, and some lil water features.
Also, i found lots of turtles ^_^ and fish too.

Nearby there was also a few plazas, mostly high class or expensive stuff. Or many business related, however, my favourite building there was Lippo Center. It looks quite cool xD


I was also made aware that a Botannical Garen exists within the area, i'll be sure to visit it when i visit the Teahouse ware again when its open xD

I'm actually in a rush tonight, so i'll cut my post short, and whack on some more images xD
Sorry for those who were expecting some reading time.

Sidenote: You'll might recognise some of the background pictures, because right across the river is the Art Musuem and Culturla Arts musuem i visited a few days ago.





Lil surprises would be that even the Octupus card not only is used for public transport, and some restaurants (i used it to pay for some lunch and dinner before), but its now also used to buy movie tickets o_O

Anyways, i have to go now.

Have fun where-ever you are.

~Jalin