Fresh Food People

"We're Fresh Food People Because You Are"

Have any of you guys seen/heard of this quote?
It's Woolworth's latest ad campaign.

I find this as a kind of interesting ad.
This type of ad doesn't blatantly make its customers think its own products are such good. What this ad does, is it invokes the feeling that the consumer/customer is good itself, and thus, the store aligns itself to the customer.

Generally, Ads themselves make the customer's align to the store's way of thinking. But this doesn't.
It also plays an important part in australia's growing obesity epidemic. Like most western countries, the average person is getting fatter and fatter.

So what does wooly does? Uses this dilemma, plus its current catch phrase, to create an ad that goes with the time. A lot of parents worry about the weight of their children as well as all the GM Foods. Woolies also promotes the 'healty benefits' of a good life style, eating the right foods, fresh, unprocessed, and hey, who does that? We do, your friendly woolworthes supermarket chain.

I reckon its a nice play on them for the common populace, but this won't affect me, i prefere buying my vegies from asian super markets xD

But best of luck for them. Its a competitive world out there.

But have you seen any ads that perk your interests not because of their product, but how they're selling it?


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P.S.
my good news from my previous post has shattered.